Our goal is to transform your hair into gorgeous beach waves. Hair that makes you feel confident. Frizz-free, defined locks that make you look and feel amazing. We create products for wavy hair. Products that'll awaken your natural waves.

BEST SELLERS

Finally a kit for wavy hair

5 products formulated for wavy hair. One easy 15 minute process. Over 75,000 women have used this kit to awaken their gorgeous waves.

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I always struggled to embrace my natural waves

Curly products were too heavy. Off the shelf products caused damaged.

Fed up, I decided to create a range of lightweight, hydrating products formulated for wavy hair.

My aim is for anyone with a natural wave to awaken and embrace their wavy hair. To look and feel amazing.

I'm confident Merwave will do that for you.

Abi Reid

Founder

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Share your waves with the world
More than just hair products. It's a wavy hair journey we're all on together. Join the Merwave community today and receive 1-1 support on how to care for your waves.
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2617+ five star reviews
review stars
Finally!!!
Love,Love, Love! Finally products that understand wavy hair, after years of fighting it I am loving my wavy, thick mind of it own hair
Emma E
verified Verified Reviewer
review stars
Waves Again!
I am loving my Merwave "journey" Had wavy/curly hair all my life and gone through stages where I've left it natural and others where I've... Show more
Val M
verified Verified Reviewer
review stars
Loving My Waves
Only at trying every way out of using the products but really like the natural waves I'm getting. The product feel lovely on my hair and ... Show more
Cathrine Price
verified Verified Reviewer
review stars
Great products
These products are so light compared to other brands and the shampoo and conditioner are really gentle on my scalp which is prone to irri... Show more
Rhian M
verified Verified Reviewer
review stars
Frizz free waves
I always wear my hair straight as my naturally wavy hair looks frizzy but not with Merwave. Using the 5 step process left me with frizz f... Show more
Jane R
verified Verified Reviewer
review stars
Better than other products
I’ve got wavy hair that tends to lose the full wave when it’s in need of a cut. So far my gut is keeping its wave and looking better than... Show more
Rachel K
verified Verified Reviewer
review stars
Never had so many compliments
It took me a while to figure out the right amount of product to use but once I did-wow! My hair is curlier than ever and I get so many co... Show more
Rachael A
verified Verified Reviewer
review stars
Merwave miracle
Tried this produce as recommended by my hairdresser and I’ve not looked back. I have very fine hair that just didn’t want to sit smooth s... Show more
Niki S
verified Verified Reviewer
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